Kobido massage, for many one of the most effective beauty techniques in the world, was born in Japan more than 500 years ago
What is Kobido massage?
Kobido is a manual facial therapy that combines different deep massage techniques, acupressure and quick, rhythmic movements. It is believed that this technique was originally created for Japanese samurai, as a treatment to relieve tension, relieve stress and improve concentration. Over time, Kobido became an exclusive treatment for Japanese royalty, used mainly by empresses to keep their skin young and radiant.
The name “Kobido” literally means “ancient path of beauty,” highlighting its holistic approach to facial care and overall well-being. This term reflects the philosophy that underpins this ancient technique: it is not only a facial massage, but an art that combines beauty and comprehensive health. Its name is also linked to tradition and respect for ancient Japanese practices that seek to balance body, mind and spirit.
Painted scroll showing samurai from the Muromachi period (1333-1573 AD). 1538 AD C. Guimet Museum, Paris
Origin of the name
Kobido massage was created in the 15th century, during the Muromachi period in Japan, as part of the wellness culture of the time. According to history, samurai used it to revitalize their energy after battles, and it was later adapted as an exclusive treatment for Japanese royalty.
How does Kobido massage work?
Kobido massage works through specific movements that act on the deep layers of the skin, facial muscles and acupressure points. His techniques include:
Stimulation of blood and lymphatic circulation
Fast and deep movements help oxygenate tissues, eliminating accumulated toxins and promoting brighter skin.
Reactivation of collagen and elastin
By stimulating facial muscles, the production of collagen and elastin is encouraged, essential for firm and elastic skin.
Muscle relaxation and release of tension
Facial massages relax tense muscles that can cause wrinkles, giving the face a smoother appearance.
Benefits of Kobido massage
Kobido massage has established itself as a natural alternative to invasive aesthetic treatments, standing out for its multiple benefits. Firstly, it offers a rejuvenating effect by improving skin elasticity and visibly reducing wrinkles and expression lines. Its natural lifting effect tones facial muscles, helping to maintain a youthful appearance.
In addition, it improves the luminosity of the face, since by increasing blood circulation, the skin receives more oxygen and nutrients, which translates into a brighter and more uniform complexion. Another of its benefits is the reduction of stress, as this massage not only favors the skin, but also deeply relaxes, relieving physical and mental tension.
Likewise, it prevents aging, since with regular sessions it strengthens facial muscles and prevents sagging, slowing down the signs of aging. Finally, it acts as a natural detoxification thanks to lymphatic stimulation, helping to eliminate toxins and retained fluids, which reduces puffiness and dark circles.
Ukiyo-e print showing two women in traditional Japanese clothing. Kitagawa Utamaro, Edo period (18th century). Metropolitan Museum of Art, New York.
What differentiates Kobido from other facial massages?
Unlike other facial massages, Kobido not only aims to beautify the face but also improves the overall health of the body and mind by combining aesthetic and therapeutic aspects in a single treatment. While many conventional facial massages focus primarily on superficial relaxation or external skin care, Kobido works deeply on the facial muscles, promoting their toning and strengthening to achieve a natural lifting effect. This massage stimulates blood and lymphatic circulation, oxygenating the tissues and eliminating toxins, which gives the face a unique radiance.
Furthermore, the Kobido massage integrates principles of traditional Japanese medicine by working with acupressure points and the body’s energy meridians. This not only balances internal energy (known as ki in Japanese culture) but also reduces accumulated tensions that can affect physical and emotional health, offering holistic benefits that go beyond aesthetics.
Another key difference is its entirely manual nature, which ensures a more personalized treatment adapted to each person’s needs. Therapists trained in Kobido combine fast, rhythmic, and precise movements with slower, more relaxing techniques, allowing for visible and natural results without the need for invasive procedures. In short, Kobido is much more than a facial massage: it is a therapeutic art that cares for the skin, muscles, energy, and overall well-being.
At Thai Spa Massage, we are always at the forefront of treatments and new trends, and this is evident in every service we offer.
